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Hi, I’M Deepak selvaraj

Product-focused UX/UI

Designer with a vision for scalable

impact and human-centered

innovation.

Product-focused UX/UI

Designer with a vision for scalable

impact and human-centered

innovation.

Designing data-informed, user-centered digital experiences with empathy and

precision. Transforming complex problems into elegant solutions that scale for

millions.

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Professional Summary

As a UX/UI designer, I transform complex systems into intuitive experiences that users love and businesses depend on. My work is driven by research, performance metrics, and strategic business alignment—backed by deep empathy and relentless curiosity.

I thrive in collaborative, high-impact teams where design thinking meets technical excellence. With experience designing for millions of users, I understand the nuances of scalable design systems and the importance of data-driven iteration.

Product Thinking

Business-aligned design decisions backed by user research and data

Growth Mindset

Continuous learning and iteration for maximum impact

Human-Centered

Empathy-driven solutions that solve real user problems at scale

Innovation

Creative problem-solving with cutting-edge design patterns

Technical Skills

A comprehensive toolkit spanning design, development, research, and collaboration. Constantly evolving to stay ahead of industry trends.

Prototyping/Development

Figma

90%

Framer

70%

Penpot

55%

Adobe XD

60%

Productivity/Analytics

Notion

80%

Hotjar

75%

Design Tools

Photoshop

75%

Illustrator

70%

After Effects

50%

Case Studies

Real-world projects demonstrating problem-solving methodology, design thinking, and measurable business impact across different industries and user bases.

Case Studies

Real-world projects demonstrating problem-solving methodology, design thinking, and measurable business impact across different industries and user bases.

Luxury Art Marketplace

Mar 2025 – June 2025

ShopTech

Designed a premium art marketplace for high-value collectors, focusing on curated discovery, artist storytelling, and luxury buying workflows.

+180%

Time-on-Site

+250%

Artist Signups Onboarding

+65%

Buyer Engagement

Figma

Google Analytics

Notion

Illustrator

View Case Study

IoT Backoffice

Jan 2025 – Present

TechFlow

Designed a scalable IoT backoffice platform enabling real-time task flow, AI-guided checklists, and device tracking for field technicians and managers.

+60%

Task Completion Rate

+85%

Checklist Accuracy

-40%

Time Spent

Figma

Figjam

Notion

Visily

View Case Study

Cricket Broadcast Overlay Dashboard

Feb 2024 – May 2024

SportTech

Designed a real-time cricket overlay dashboard for effortless match activation, stat customization, and broadcast—built for non-technical users.

+300%

Overlay Adoption

+70%

Reduction

+85%

User Satisfaction

Figma

photoshop

Protopie

Illustrator

View Case Study

View All Projects

Professional Experience

A journey of growth through diverse projects, teams, and challenges. Each role has contributed to a comprehensive understanding of user-centered design at scale.

Professional Experience

A journey of growth through diverse projects, teams, and challenges. Each role has contributed to a comprehensive understanding of user-centered design at scale.

UX/UI & Graphic Designer

Full Time

SMBXL

Jan 2025 – Present

Hyderabad, India

Led UX and visual design for IoT-based agricultural systems, including Varsapradaya, streamlining complex workflows into intuitive, production-ready interfaces.

Key Achievements

Led 80% of the design for Varsaradaya, an IoT dashboard enabling real-time, data-driven precision farming.

Boosted team communication by 60% through impactful visual design for decks and product materials.

Partnered on 90% of frontend tasks to ensure seamless, production-ready UX implementation.

Figma

Notion

Adobe XD

Photoshop

Illustrator

After Effects

UX/UI Designer

Part Time

Freelancer

Mar 2024 – Present

Remote

Executed end-to-end UX/UI design for multiple freelance projects including IoT platforms, eCommerce sites, and art marketplaces—focusing on responsive design, clean interactions, and scalable systems tailored to business needs.

Key Achievements

Delivered 6+ live projects across web and mobile, covering industries like agriculture, retail, and luxury art

Achieved 95% client satisfaction rate through research-backed design decisions and timely delivery

Built reusable design systems that improved delivery speed by 40% across projects

Strengthened client relationships by leading all communication, feedback loops, and iterative prototyping

Figma

Notion

Framer

Photoshop

Illustrator

Adobe XD

Hotjar

Penpot

Key Achievements

A journey of growth through diverse projects, teams, and challenges. Each role has contributed to a comprehensive understanding of user-centered design at scale.

Key Achievements

A journey of growth through diverse projects, teams, and challenges. Each role has contributed to a comprehensive understanding of user-centered design at scale.

Systems Thinking

Design Efficiency

Built a 100+ component design system that cut design time by 40% and accelerated prototyping for new designers.

Learn More

Design Strategy

Grid System Publication

Published a widely appreciated Medium article on grid systems, guiding early designers in layout structure and clarity.

Learn More

Interaction Design

Voice Interface Integration

Introduced voice interface in the IoT dashboard, reducing input effort and enhancing accessibility—first of its kind at SMBXL.

Learn More

Let’s Connect

Ready to bring your next project to life? I'm always excited to discuss new opportunities, collaborate on innovative solutions, and connect with fellow designers and builders.

Start a Conversation

Selvarajdeepak858@gmail.com

Best for project inquiries and colloborations

linkedin.com/in/deepaks25/

Let’s connect and build our network

Behance

behance.net/deepakselvaraj2508

Check out my work

+91 8610896223

Tamil Nadu, India

Open to Work